Vodafone Leverages GumGum’s Contextual Intelligence Platform
GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, VerityTM, to increase purchase intent around the popular Samsung Galaxy Z Flip3; a compact, foldable phone. As part of [...]
Xandr & Lucidity Provide New Advanced Path Optimisation for Samsung Electronics Benelux B.V.
Samsung Electronics Benelux B.V., in partnership with Xandr and Lucidity, today (1st June 2022) announced the results of a pilot campaign initiative, Samsung Private Marketplace, a new advanced Supply Path Optimisation (SPO) strategy for programmatic advertising. To deliver the campaign, Samsung [...]
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