Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has launched a brand campaign to highlight the curious nature of its people. The ‘Me in MErkle’ campaign, which initially launches across digital out of home (DOOH) [...]

Adzymic, the ad tech company that provides AI-driven creative personalisation and innovation, have announced the launch of their Smart Survey solution. The new survey-based display ad format allows marketers to capture customer insights or take a pulse check on campaigns [...]

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, have announced a new, multiyear deal with Getty Images, a world leader in visual communications.  The deal provides Taboola’s more than [...]

Yahoo have delivered its pilot programmatic digital out-of-home (DOOH) omni-channel campaign with global asset and wealth management company, Schroders - a first for both brands in Singapore and Southeast Asia. Running from July to October, Schroders’ “Beyond Profit” campaign leveraged [...]

MG Motor announced they've partnered with global ad tech platform Good-Loop on a new climate-friendly online ad campaign to promote its new electric vehicle.  Digital advertising leaves a substantial carbon footprint around the globe, with a typical campaign emitting 5.4 tonnes [...]

Paco Rabanne, the leading fashion house and fragrance brand, have partnered with Starcom and Bidstack to create an out-of-this-world in-game brand collaboration in the futuristic game Curved Space for the luxury men’s fragrance, Phantom.  The innovative campaign celebrates Phantom’s luxury craftsmanship [...]

Cavai, the leading conversational advertising cloud, have launched an innovative campaign with PepsiCo’s potato crisps brand Lay’s® in the Benelux, leveraging creative, conversational formats at scale within targeted content online thanks to a unique combination of its conversational formats and [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (8 November) announced a significant update to SmartBid, an A.I.-powered technology that helps advertisers maximise their campaign performance even more autonomously. Introduced [...]

In this article written exclusively for ExchangeWire, Babs Kehinde, senior director, publisher development at PubMatic, discusses how advertisers, retailers, and consumers, can benefit from future developments within the commerce media space, amid its rampant growth in the ad tech industry. The [...]

Today (20 October) Adsquare and Skyrise Intelligence announce their data partnership in the UK, enabling businesses to leverage mobile phone data for more effective geo-contextual mobile and out-of-home campaigns. Skyrise Intelligence provides sustainable audience targeting solutions informed by mobile network data. [...]