According to new research from Channel Factory, 53% of consumers said that coronavrius will not impact their purchase decisions - compared to the 65% of consumers who said that coronavirus would impact their purchase decisions in 2020. Shoppers are eager to [...]

Building on its Programmatic University (Programmatic U) education initiative, digital-out-of-home (DOOH) marketing technology developer Broadsign has joined forces with DOOHX, an online learning platform dedicated to DOOH education, to launch a new programmatic DOOH training and certification program for advertisers, [...]

Integral Ad Science, a global leader in digital media quality, and Omnicom Media Group (OMG), the world’s leading global marketing and corporate communications company, today (14 October) announced a case study on time saved for IKEA, one of the most [...]

InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today (13 October) announced it has signed a definitive agreement to acquire Appsumer, a performance insights platform for mobile app advertisers that provides a 360-degree [...]

Sublime, part of Azerion Group, and creative advertising solutions specialist, announce the expansion of its services with a full new suite of Insights and Analytics capabilities as well the creation of a dedicated department. As digital advertising is focused on standard [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (6 October) announced the impressive results of its 2021 campaign with pet food company Lily’s Kitchen, which has reached over 1.1 [...]

Quantcast, the advertising technology company and creator of an innovative intelligent audience platform, today (9 September) announced virtual NOVA: Simply Smarter Connections, a Quantcast premier event taking place in three regional events, with the event for EMEA audiences kicking off [...]

Quantcast, a global advertising technology company, today (9 September) announced the launch of a new educational program, the Quantcast Academy. The academy is free and open to all individuals and organisations, including students, advertising industry professionals, and those looking to [...]

Hivestack,the world’s leading full stack programmatic digital out of home (DOOH) platform has announced the successful completion of the first programmatic DOOH campaign with cross screen integration, audience and location data targeting, and mobile retargeting to Hong Kong audiences. The [...]

Award-winning marketing agency, tmwi, has recently supported a rebrand for The Royal Mint, which included the alignment of advanced audience targeting strategies with high-impact, personalised creative. The Royal Mint produces coins for the United Kingdom. It is wholly owned by Her [...]