A magical Marks & Spencer's campaign starring comedian Dawn French is the early front-runner in the annual Christmas ad battle, generating the most intense positive emotions of any of the festive ads released so far. That’s according to new research [...]

Global creative effectiveness platform DAIVID today (October 29th, 2024) launched a new AI-powered, self-service solution that predicts the emotions and attention levels an ad will generate, and its likely impact on brand and business metrics.   Trained using tens of millions of [...]

In this interview, we chat with Teads' Charlotte Cook-Anderson about video ads, discuss the benefits of instream vs outstream Video advertising plays a pivotal role in brand storytelling and audience engagement. With the rise of mobile and social platforms, the debate [...]

Taboola, a global leader in powering recommendations for the open web, today (October 15th, 2024) announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in [...]

This week on The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads; Today’s MadTech Daily  Things have been looking good for advertisers lately, with more and more options on the table when it comes to campaign planning, [...]

Ads supporting Donald Trump’s Presidential bid are currently attracting more attention and more intense positive emotions than those supporting Kamala Harris’ campaign. That’s according to new data from creative effectiveness platform DAIVID, which found there has been a swing in [...]

An ad from Donald Trump’s campaign team criticising Presidential rival Kamala Harris for her immigration policies and her approach to the southern border is the most emotionally engaging ad of the 2024 US Presidential Election so far, according to new [...]

On today’s news digest: Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push Like several other startups in the AI space, Perplexity AI is seeing enormous growth. Both its usage and [...]

In this op-ed, Tingyan Han of Skeleton Key lays out the power of incrementality, and why last-click marketers need to evolve their approaches to thrive. North star KPIs deserve north star measurement DAU, revenue, margins - These are the goals around which [...]

Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), today (July 25th, 2024) announced the launch of key tools for political advertisers, providing them with advanced controls and unique audience data to make [...]