Sharethrough, a leader in programmatic advertising, collaborated with Media Experts, to support the launch of BMW’s ‘Forces of Nature’ campaign leveraging GreenPMPs™, an industry-first solution to offer media with net-zero carbon emissions developed in partnership with Scope3.  Through this partnership, Media [...]

Global integrated advertising platform Adform unveils the results of an industry-first DSP driven programmatic campaign using its in-built carbon reduction capabilities. Adform’s technology, enabled by its recent partnership with Scope3, drove a 52% decrease in carbon emissions for the digital [...]

IMPACT+, the solution to reducing the Greenhouse Gas (GHG) emissions of digital advertising, today (May 2nd, 2023) announces its partnership with Azerion UK, to drive vital efforts to limit the impact of digital ad campaigns on the environment. IMPACT+ is delivering [...]

In today's ExchangeWire news digest: Google plans to integrate generative AI into its ad campaigns; China's Changxin Memory contemplates and domestic IPO; and investors begin to show interest in grocery start-up Instacart. Google plans to integrate generative AI into ad campaigns Google [...]

Amplified Intelligence, the world’s most rigorous attention measurement company, has announced the global launch of its new campaign evaluation tool, attentionPROVE®. Live across several markets – including the US, Canada, Australia, UK, Ireland, France, Germany, Poland, Sweden, Denmark, and Dubai [...]

Data experts at leading programmatic agency, Crimtan, are sharing their knowledge and have created a tool on how best to measure brand awareness. One of the biggest challenges for marketers is being able to accurately measure brand perception and brand awareness. [...]

Ad tech company, Adnami, has been approved by Schibsted and Amedia, the largest media group in the Nordics, to deliver its high-impact formats which cut through a fragmented media landscape, delivering high-performance campaigns for a range of businesses. Peter Østrem, Adnami’s [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (March 8th, 2023) announced the launch of DV Campaign Automator for Google Campaign Manager 360.  DV Campaign Automator is a first-of-its-kind solution that streamlines the entire campaign trafficking [...]

BrandMetrics has joined forces with FD Mediagroep and BNR to carry out the first listener-wide study in the Netherlands that also includes podcasts as an advertising medium. A total of 32 audio campaigns by advertisers from 12 different sectors were studied [...]

In this exclusive interview, Kenneth López Triquell, global head of performance at Seedtag, discusses how contextual signals can inform marketers on performance, what tools can help to maximise contextual advertising’s efficacy, and how the industry can assure marketers on the [...]