In the second instalment of a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it poses to traditional media businesses, and just how they must adapt [...]

Last week an ISBA survey laid out just some of the concerns brands have about programmatic advertising, with a survey showing that only one-third of advertisers have a positive perception of real-time media trading, indicating the extent of concerns about [...]

Microsoft is seeking to lay down a marker in its ongoing battle with Google, having secured a sponsorship deal giving it the moniker of ‘official technology innovation partner’ of the Cannes Lions advertising festival taking place this week, with programmatic [...]

Speaking with ExchangeWire at Cannes Lions, Dave Reed, MediaMath, managing director, EMEA, discusses the role of ad tech at the advertising industry's flagship event for creatives, as well as improving the reputation of ad tech among marketers.

The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé and charging it back to expenses’, etc, etc. But the fact is, the scale of the presence of ad tech [...]