OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (February 6th, 2024) announced the launch of Impact PMPs turnkey deals, that integrate donations to nonprofits at no additional cost to the brand. Powered by Givsly, the leading [...]

Good-Loop – the good media partner that makes it easy and profitable for brands to do good at scale – today (August 1st, 2023) launched a new media format that encourages people to interact with digital out-of-home (DOOH) ads by [...]

Magners & Good-Loop have launched a new media campaign that raises money to support the UK’s struggling bee population every time someone listens to its ads on Spotify. The new listen-to-donate format was created by the purpose-led ad platform Good-Loop for [...]

Almost 300,000 New Yorkers experiencing food insecurity fed for a day and 2,306 metric tonnes of carbon sequestered from the atmosphere through the restoration of mangrove forests and seagrass meadows.That’s just some of the social and environmental impact purpose-led ad [...]

Purpose-led ad platform Good-Loop today (October 27th, 2022) launched a new CTV ad format that rewards viewers’ attention and time with a free donation to charity.  Advertisers can buy the new watch-to-donate format across various CTV channels using Good-Loop’s purpose-powered ad [...]

Almost 18,000 children from some of the most remote places on the planet vaccinated against measles, 638 families struggling with the rise in living costs fed and thirteen-and-a-half tonnes of rubbish removed from rivers. That’s just some of the impact [...]

Integrated media agency, tmwi, part of the Oxidise group, has been appointed by the Midlands Air Ambulance Charity to devise an always on programmatic campaign strategy designed to optimise the charity’s all important fundraising efforts. With 53% of British people saying [...]

In today's ExchangeWire news digest: YouTube shuts down Hong Kong's sole leadership candidate's channel; Amazon is accused of using its charity work scheme to mask worker injuries; and DuckDuckGo denies claims it is 'purging' search ending results for piracy sites. YouTube [...]

Good-Loop - a global ad tech company that converts people’s attention to ads into donations to good causes - has announced it has closed a Series A round of $6.1M (£4.5M). The funds will be used to accelerate the company’s product [...]

Backed by Innovate UK, Say It Now and Octave Audio joined forces with a series of charitable partners to make it easier for people to make charity donations via Alexa, the smart speaker device. The pandemic has shaken the charity sector [...]