ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, announces the introduction of its revamped suite of publisher tools. The brand’s global lineup of professional-grade, video-centric supply-side solutions now rests on two major components:   ShowHeroes [...]

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today launched Meson, a truly independent SaaS mediation platform, designed to help publishers white label it as an in-house solution. Publishers will get to fully own [...]

VlogBox, a CTV channel development, content distribution, and monetisation platform that brings together leading content creators, has partnered with Publica, a leading connected TV (CTV) ad server. Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for [...]

ShowHeroes Group has completed its post-merger integration with smartclip LATAM, an independent leader in digital video and CTV solutions. As a result, smartclip officially operates under the ShowHeroes premium brand, offering solutions in multi-screen video, as well as other formats [...]

In today’s ExchangeWire news digest: WhatsApp update privacy policies after hefty fine; Pakistan removes ban on TikTok; and Lydia adds crypto trading to their platform to allow alternative currency options for users.   WhatsApp update privacy policies subsequent to Irish ruling   WhatsApp have [...]

In today's ExchangeWire news digest: the Irish Data Protection Commission face criticism for failing to resolve GDPR complaints; Australia's High Court upholds a ruling making media organisations legally responsible for readers' social media comments; and TikTok trial expanding their ecommerce [...]

In this exclusive article for ExchangeWire ahead of ATS London 2021, Jonathan Harrop, VP of global marketing and communications, AdColony, hones in on Apple's latest pivot to content curation and "discovery", and where this lifestyle focus puts it among its [...]

Vloggers, streamers, animation, and digital studios, as well other video content owners are invited to join their first live webinar– 'OTT for creators comes naturally: Why is CTV another key platform for your videos?' set for September 27, 2021. Over 183.5 [...]

In today's ExchangeWire news digest: Facebook are reportedly exploring bringing ads to WhatsApp; Vietnamese ecommerce delivery service Loship raise USD $12m in a pre-series C funding round; and Tumblr introduce a paid subscription option "Post+".   Facebook mull bringing ads to WhatsApp Facebook [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new partnership with global affiliate marketing network, Awin, to assist publishers in diversifying their traffic acquisition strategies. The collaboration [...]