Channel Factory, the global technology and data YouTube brand suitability platform, today announced two strategic additions to its team, Rob Blake and Spencer Janis. Channel Factory is a global technology and data platform that maximises both performance efficiency and contextual [...]

Silverbullet Data Services Group (Silverbullet), a data-smart marketing services and product provider, has launched 4D, the group’s contextual intelligence and brand suitability product, with the mission to help marketers and advertisers deliver faster and smarter marketing capability following the impending [...]

GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform, today announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a [...]

Video Discovery company Primis has launched a series of updates to their playlist features, designed to give publishers greater control over which video content they display. These updates will allow publishers to play the video of their choosing that their users [...]

White Bullet Solutions, the digital marketing transparency experts, today (23rd June) announced that three quarters of major advertisers removed or significantly reduced their advertising on high-risk websites after a health-check from White Bullet. The advertisers, who were among the 150 biggest [...]

As the Coronavirus crisis persists, brands and advertisers are continuing to consider how to conduct themselves as the situation evolves. One key issues surrounding brands is that of propriety - is it appropriate to keep on advertising? If so, how [...]

Today, Integral Ad Science (IAS), the global leader in digital ad verification, releases its Consumer Data Privacy Report for the UK, providing a view into how consumer perception of data privacy is shaping the future of advertising. Two years since the enactment of [...]

Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a 93% increase in brand awareness. Channel Factory partnered with the [...]

Union, a joint venture between 5 leading EMEA video technology providers, has unveiled the results of a vital new consumer survey to help understand consumption patterns and attitudes towards advertising across a diverse range of EMEA markets. As the global crisis [...]

Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, today announced that the company has joined the YouTube measurement programme as a brand suitability and contextual targeting partner. The YouTube Measurement Programme (YTMP) [...]