Blessings & Challenges: Interview with Sonal Patel, Quantcast
In this exclusive interview ahead of ATS Singapore 2022, ExchangeWire speaks to Sonal Patel, managing director, Asia, Quantcast, to discuss how brand-consumer relationships are evolving in APAC, and the unique opportunities and challenges within the market. How are relationships between brands [...]
GumGum & JW Player Partner to Integrate Viewability & Advanced Contextual Capabilities
GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe [...]
Adverty Launches Industry-first Streaming Video Technology for In-Play™ Ads
Adverty AB today (July 14th, 2022) unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking collaboration will allow advertisers to stream video [...]
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