Seedtag the leader in contextual advertising in EMEA and LATAM, has today (June 14th, 2022) announced the signing of a definitive agreement to acquire 100% of the shares of KMTX (previously Keymantics), a French company specialised in building AI models [...]

In this exclusive interview ahead of ATS London 2022, Sean Galligan, chief revenue officer of Publica, outlines how programmatic television is evolving, how key challenges within the channel can be resolved, and the role of context in CTV. What challenges exist [...]

On the eve of ATS London 2022, Andy Ashley, global marketing director at SmartFrame, introduces key findings from a recent whitepaper detailing the importance of contextual advertising following the upcoming deprecation of third-party cookies. Third-party cookies are soon to be a [...]

Ahead of ATS London 2022, Lucie Pearce, Marketing Manager at Fifty, explains why privacy solutions are paramount, the benefits of focusing on prospecting, how new technologies are changing contextual advertising, and how advertisers’ can future-proof their businesses with a full-funnel [...]

In the wake of challenging global events, Paul Thompson, UK country manager at Seedtag, discusses how context is critical in the industry-wide quest to maximise engagement. Engagement is everything in marketing. Brands and publishers want to know what attracts attention - [...]

Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of contextual targeting. In recent years, the advertising landscape has begun to face increasing [...]

IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV (CTV) advertising platform owned by Integral Ad Science, to integrate video-level contextual data into Publica’s CTV Ad Server. The new partnership will allow publishers [...]

Integral Ad Science, a global leader in digital media quality, has today (17th May) announced its Control Panel, a suite of reporting and planning tools that Context Control customers can use as an added value. The new capabilities will enable [...]

In this exclusive article written for ExchangeWire, Charlie Pinkney, business development director at Silverbullet and 4D, discusses how sophisticated computer vision and metadata analysis can be used to unlock contextual video in the post-cookie ecosystem. The clock is ticking. The demise [...]

Seedtag the leader in contextual advertising in EMEA and LATAM, and Nielsen, the audience measurement expert, today reveal research that shows that contextual advertising boosts consumer interest by as much as 32%, versus the traditionally used demographic targeting. For this research, [...]