Cavai, the leading conversational advertising cloud, have launched an innovative campaign with PepsiCo’s potato crisps brand Lay’s® in the Benelux, leveraging creative, conversational formats at scale within targeted content online thanks to a unique combination of its conversational formats and [...]

Eyeota, the leading data partner to global enterprises, announced it has expanded its existing partnership with Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, to create a first-of-its-kind cookie-free targeting capability for brands and [...]

Xandr, AT&T’s advanced advertising company, today (27 October) announced investments which expand its portfolio of identity offerings. Earlier this year, Xandr announced a multi-faceted approach to balance customers’ advertising needs and consumer privacy, and has now delivered several addressability solutions [...]

4D, the next-generation Context Outcomes Engine built by Silverbullet, announces an industry-first contextual marketplace. By bringing together the most advanced technology and a brand-new Dimensions Marketplace, 4D enables businesses to accurately connect with consumers in a privacy-compliant way for marketers, [...]

Today (20 October), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, and Semasio, a pioneer in Unified Targeting which seamlessly combines audience and contextual targeting on the buy- and the sell-side, announced an expanded partnership that enables [...]

In this exclusive interview with ExchangeWire ahead of ATS London 2021, Fiona Davis, COO, Captify, details how a search-powered contextual approach can promote a better experience for the consumer in the privacy-first landscape. How has the impending elimination of the third-party [...]

La plateforme d’analyse et de ciblage sémantique cookieless, Qwarry, annonce son  partenariat avec Smart, la plateforme indépendante de monétisation publicitaire.  Qwarry a choisi l’offre de curation de Smart pour créer des produits médias enrichis  par sa donnée sémantique, en combinaison [...]

4D, a division of Silverbullet, introduced 4D Outcomes, the first contextual solution that surfaces insights and recommendations through real-time data. By using the most advanced data science algorithms and machine learning, marketers are able to identify and target the right [...]

Anticipating the deprecation of third-party cookies scheduled for 2023, Sublime enhances its products and services through the contextual and semantic technology of Sirdata, leader in addressability. The impetus of this direct integration is to strengthen Brand Suitability and Semantic Intelligence [...]

Fandom, la plus grande plateforme de fans au monde, annonce aujourd'hui le lancement de Fandomatic, sa première plateforme publicitaire en libre-service développé par DanAds. DanAds est le principal fournisseur suédois de plateformes publicitaires en libre-service. Cette plateforme permet aux PME [...]