Following the detailed discussions at the recent MadTech Japan event, ExchangeWire speaks to Alfonso Asensio, Regional Director - Japan, Oracle Advertising, to discuss alternative forms of marketing and the role of technology providers in JAPAC markets as we enter the [...]

Xandr, AT&T’s advanced advertising company and Beemray, the future forward data platform that delivers the competitive edge with Signals and AI, has today announced the next evolution of their partnership. Beemray will be using Xandr’s latest addition to its platform [...]

Seedtag, the leader in Contextual AI in Europe and Latam, has announced the appointment of three new members to its leadership team, following a landmark year which saw it reach record sales revenues and where the company made two key [...]

Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers using the Invest DSP can [...]

Peer39, the leading global provider of advanced contextual intelligence, today launched the Contextual Data Marketplace, a first-of-its-kind data Marketplace that gives advertisers direct access to innovative cookie-free data sets from emerging contextual data providers, while making these providers' insights more [...]

Seedtag, the leader in Contextual Artificial Intelligence in Europe and Latam, introduces Dynamic Placement Optimisation (DPO), a real-time software that boosts Contextual Advertising performance. DPO finds the optimal placement for each advertisement to be delivered, allowing advertisers to integrate their [...]

Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety & Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients [...]

Zefr, the leading contextual data company for brand safety and brand suitability solutions in video, today announced the appointment of Kristi Argyilan to its board of directors. Kristi brings a wealth of leadership experience at the intersection of data, video and [...]

The steady and sobering drumbeat towards the phase-out of third-party cookies can be heard around the world. Determined not to be caught out, brands and agencies have kicked off the new year by actively shoring up customer privacy best practices [...]