GumGum, a leading contextual-first, global digital advertising platform, and ShowHeroes, a global leader in contextual online video and CTV advertising, have announced an exclusive global partnership, with a special focus on the US market. Starting today (June 17th, 2024) in North [...]

GumGum, a contextual-first, global digital advertising platform, today (May 2nd, 2024) announced an impressive 38% reduction in bidstream carbon emissions in 2023 through its partnership with Assertive Yield (AY), a pioneer in AI-driven traffic shaping solution for supply-side platforms (SSPs) [...]

StackAdapt, a leading multi-channel programmatic advertising platform, is thrilled to announce the launch of Arabic and Chinese language contextual advertising solutions, enabling advertisers to connect with audiences browsing Arabic and Chinese content across multiple media channels. Arabic Language Contextual Advertising Across [...]

Adform, the most powerful and safe media buying platform built for the game changers, today (March 25th, 2024) announces the hire of Katherine Thistlethwaite as senior commercial partnerships manager. Thistlethwaite’s appointment comes at a significant period of expansion for Adform, [...]

Seedtag, the leading global contextual advertising company, announced the appointment of Marko Johns as its new UK managing director and international head of agency. In his dual role, Johns will lead the Seedtag UK team, driving the growth of the [...]

Seedtag, the leading global contextual advertising company, announced today (February 7th, 2024)  the appointment of Kartal Goksel as the company's chief technology officer (CTO). Goksel brings over two decades of expertise in the ad tech industry to Seedtag, where he [...]

In a strategic move that anticipates the imminent shift in digital advertising, Zeotap Data, the leading provider of people-based digital audiences, has announced a partnership with Illuma, the leader in AI-powered expansion and optimisation. This collaboration offers a new tactic [...]

With Chrome’s identifier deprecation approaching in the year up ahead, many advertisers have wisely turned their efforts to contextual solutions. We spoke with Benjamin Christie, founder and president of Gourmet Ads & Healthy Ads, who shed light on how advertisers [...]

In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth annually, between now and 2030, contextual is poised to redefine the digital marketing landscape, with a resurgence that is fuelled [...]

Seedtag, the leading global contextual advertising company, has investigated which Christmas shopping and planning articles drive the most interest among consumers. Seedtag used its proprietary contextual AI platform, Liz, to analyse content engagement and interactions across its global publisher network [...]