In this exclusive interview on the eve of ATS Madrid 2023, ExchangeWire speaks to Rafael Amieva, general manager, Spain, Outbrain, on how marketers can maximise scale and privacy-conscious targeting capabilities following the deprecation of the third-party cookie. What options are available [...]

In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies. How are [...]

With the deprecation of third-party cookies on the horizon, contextual advertising is experiencing something of a resurgence, allowing advertisers to target consumers effectively without compromising privacy regulations. While its versatility means contextual can be applied to a number of environments, [...]

MGID, the global advertising platform, wins the Bronze Stevie® Award for MGID+, powered by contextual intelligence and natural language processing technology, in the Innovation in Technology category in the 10th annual Asia-Pacific Stevie Awards. More than 800 nominations from organisations across [...]

Seedtag, the leading global contextual advertising company, is marking Earth Day by announcing a comprehensive climate action plan as part of its overall environmental, social, and governance (ESG) strategy.  The company has made significant investments in all its operations to assess, [...]

Seedtag, the leading contextual advertising company, has announced Emilia Kirk as its UK commercial director. Reporting to Paul Thompson, UK country manager, she will be responsible for the company’s commercial strategy for the market and leading its growing 12 person-strong [...]

Channel Factory, the global brand suitability and contextual advertising platform is bolstering its leadership team in the US by appointing Gerry Garcia as chief financial officer. Garcia is a veteran of the industry, with over 20 years experience in advertising, [...]

In today's ExchangeWire news digest: Disney shutters its metaverse unit; the AOP takes a stand against "unscrupulous" tech vendors' use of publisher data; and Gopuff relies on rivals firms to help with deliveries. Disney closes metaverse unit Walt Disney Co. has shuttered [...]

New data, released in Nano Interactive’s latest report, reveals how advertisers are responding to the decline of cookies and the shift from opt-out to opt-in consent. The report, Agency and Brand Tactics in the Age of Signal Loss surveyed 150 [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Proximic by Comscore, a division of Comscore and leading provider of addressable programmatic targeting, today (March 23rd, 2023) announced the integration of Proximic by Comscore’s predictive [...]