GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied [...]

SmartFrame Technologies, whose image-streaming platform SmartFrame is redefining standards in online image display, media, and contextual advertising, has today (March 13th, 2023) announced three significant hires amid the company's continued growth. The hires demonstrate the company’s commitment to providing innovative [...]

Seedtag, a leading contextual advertising company comprised of 49% female staff, with 48% of management positions being occupied by women, has revealed the key online content drivers for International Women’s Day (IWD), using its state-of-the-art contextual AI technology LIZ©. The key [...]

DanAds, a leading ad tech firm, has partnered with McClatchy, one of the largest media companies in the US with over 80 million unique visitors, to unveil two exciting new features on the McClatchy Ad Manager platform. Advertisers now have [...]

Seedtag, the leading contextual advertising company, introduced Contextual Profiles today, a solution allowing advertisers to deliver effective performance campaigns using real-time contextual signals without cookies or personal data.  As the amount of time people spend online has increased, so has consumers’ [...]

GumGum, a contextual-first, global digital advertising platform, today (February 9th, 2023) announces that it has achieved an additional accreditation from the Media Rating Council (MRC), a US-based nonprofit organisation charged with auditing and accrediting measurement products used by media buyers [...]

Odeeo, the global audio ads in game platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10bn ad opportunities created. Odeeo connects advertisers to the world’s 2.9bn mobile gamers. [...]

In this exclusive interview, Kenneth López Triquell, global head of performance at Seedtag, discusses how contextual signals can inform marketers on performance, what tools can help to maximise contextual advertising’s efficacy, and how the industry can assure marketers on the [...]

In this exclusive Q&A, Sandy Ghuman, managing director at Silverbullet, discusses how publishers and buyers are adapting to first-party data, how brands can best navigate the current economic climate, and why strategy is imperative to succeed in the privacy-first era. How [...]

In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been lauded as 'King', but will contextual prove to be the foundation of the post-cookie advertising ecosystem? Industry experts peer into [...]