In association with Seedtag. In this exclusive article penned following his recent appointment as global head of performance at Seedtag, Kenneth López Triquell discussed the effect of leveraging contextual data on campaign performance. Digital marketing is complicated. Finding the most effective way [...]

December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to characterise the coming 12 months, making plans, and allotting budgets. Starting Monday 5th December, we’ll be running our annual predictions pieces. [...]

Taptap Digital è un’advertising tech company specializzata in intelligenza geospaziale e analisi per programmatic media. La sua piattaforma proprietaria full stack, Sonata, arriva in Italia per offrire agli inserzionisti nuovi modi per pianificare e misurare campagne omnichannel che utilizzano location [...]

Taptap Digital is an advertising technology company specialising in geospatial intelligence and analysis for programmatic media. Its proprietary full-stack platform, Sonata, arrives in Italy to offer advertisers and marketers new ways to plan, launch, and measure omnichannel campaigns that leverage [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions [...]

Seedtag, the leading contextual advertising company, has announced the hiring of Kenneth López Triquell as its new global head of performance. Triquell's appointment falls under Seedtag’s strategy to drive success in the execution of performance campaigns and he will be [...]

Qwarry has announced a partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This new partnership makes Qwarry’s semantic data more accessible to advertisers as advertisers seek out privacy-centric addressability solutions.  The gradual disappearance of [...]

Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, today (November 8th, 2022) announced an agreement to collaborate with IRIS.TV, the only data platform built for video, increasing publisher and buyer [...]

The leader in contextual intelligence, GumGum, announced today (November 8th, 2022) that advanced attention measurement and optimisation will be incorporated into all display creative campaigns running on the GumGum platform in 2023.  By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) [...]

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today (November 3rd, 2022) announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong, [...]