At ExchangeWire’s ATS London 2022, John Stoneman, global head of demand at TripleLift, addressed why the programmatic ecosystem must alter the narrative around change as it prepares for third-party cookie deprecation. In this interview, drawing on insights from TripleLift’s International [...]

With Google set to end the use of third-party cookies by 2023, ad tech is bracing itself for a sea change. But what will this mean for the industry? Rather than a crisis, does the shift away from third-party data [...]

ID5, the independent universal ID solution for digital advertising, has announced that use of its ID5 ID universal identifier has bolstered advertising reach by up to 78% for Virtual Minds, Ströer, and OS Data Solutions. The third-party cookie alternative also reduced eCPM [...]

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display [...]

Warner Bros. Discovery’s International Advertising-Sales and Marketing Solutions division has partnered with LiveRamp to launch a new privacy-first solution to bring clients targeted addressable marketing at scale across Eurosport’s online platforms.   Developed using LiveRamp’s Authenticated Traffic Solution (ATS), the technology offers brand [...]

Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with [...]

On the eve of ATS London 2022, Andy Ashley, global marketing director at SmartFrame, introduces key findings from a recent whitepaper detailing the importance of contextual advertising following the upcoming deprecation of third-party cookies. Third-party cookies are soon to be a [...]

Ahead of ATS London 2022, Sophie Lee, sales director at Quantcast, discusses how a comprehensive approach to data in the nebulous post-cookie ecosystem and building trusted relationships with consumers should form the crux of marketing efforts. Whether we’re talking about first-party, [...]

Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of contextual targeting. In recent years, the advertising landscape has begun to face increasing [...]

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, has announced that Google has authorised use of the Lotame Panorama ID within its supply-side platform (SSP).   With these integrations and multiple data partners supporting [...]