Yahoo, the premier global media and technology company, has announced the launch of Next-Gen Solutions for web, an advanced contextual targeting solution that uses machine learning and real-time data signals to provide omnichannel targeting and buying across non-addressable inventory in [...]

Scibids, the global leader in artificial intelligence for digital marketing, has launched in Australia and New Zealand, with James Whitbread appointed as country manager. Scibids is the independent global leader building Artificial Intelligence (AI) to make marketing more effective. Scibids AI [...]

Illuma Technology today introduces a new cross-platform targeting tool, Illuma Compass™, which targets ads seamlessly across the open web and CTV, steered by cookieless signals from live audience behaviour. Operated exclusively through Xandr Invest, Illuma Compass™ allows traders and marketers to [...]

In today's ExchangeWire news digest: Google scrap plans to launch FLoC, alternatively promoting a new cookie replacement Topics; Shein are reportedly reviving plans to go public after abandoning initial developments last year; and Koji have raised USD$20m (~£14.8m) in a [...]

In the ninth article in ExchangeWire's 2022 Predictions Series, industry experts discuss the future of measurement and attribution, considering how the impending demise of third-party cookies will affect the industry.   The focus for 2022 will be testing The death of the cookie [...]

GumGum, a global media and technology leader, specialising in contextual intelligence, announced the acquisition of Playground xyz, a global attention based advertising platform. The transaction was done using a mix of cash and stock and will be immediately accretive. [...]

Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology and data to help brands understand their customers and power digital advertising to best engage them.  Fifty’s new cookieless programmatic buying technology FiftyAurora preserves [...]

ID5, the market-leading identity provider for digital advertising, has published a guide for brands to help them transition to a cookie-less future. Marketers, media planners and brands have for years relied on third-party cookies to control the way their ads [...]

In the first article in ExchangeWire's 2022 Predictions Series, experts from across the media and marketing industries examine how the media buying and brand marketing landscape is set to evolve in the year ahead. Attention to go mainstream 2022 will be the [...]

In this in-depth interview ahead of ATS London 2021, ExchangeWire speaks to Harvin Gupta, senior director - solutions engineering, and Karan Singh, senior commercial director - advertiser partnerships, Xandr, for an outlook on the future of programmatic buying, alongside how [...]