Digiseg, a global provider of cookie and ID free audience data provider have partnered with mediasmart , a leading mobile-first advertising platform based in Madrid, Spain to expand targeting capabilities for users of mediasmart’s programmatic platform. Digiseg’s cookieless technology expands mediasmart’s [...]

ID5, the market-leading identity provider for digital advertising, announce the launch of IdentityCloud, a comprehensive suite of services enabling all digital advertising stakeholders to improve addressability and measurement capabilities across channels and environments.  Increasing regulations across the world, restrictions to the [...]

In this exclusive interview ahead of ATS London 2021, ExchangeWire speaks to Aniview CEO Alon Carmel to discuss how publishers should consider video advertising in the privacy-first era. How is video advertising equipped to bolster publisher revenue in the cookieless era [...]

As part of Digiseg’s goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie- and ID-free audiences in India and Russia.   With these two countries, Digiseg’s cookieless audience data is now available in 49 locations. All markets use the same standardised audiences, making cross border campaigns [...]

Global programmatic experts Crimtan are delighted to welcome Samantha Thornton as their Manchester-based new business director. Samantha started her advertising career fresh out of university as part of the GroupM graduate programme. Over the last decade she’s been lucky enough to [...]

Sublime, part of Azerion Group, and creative advertising solutions specialist, announce the expansion of its services with a full new suite of Insights and Analytics capabilities as well the creation of a dedicated department. As digital advertising is focused on standard [...]

La plateforme d’analyse et de ciblage sémantique cookieless, Qwarry, annonce son  partenariat avec Smart, la plateforme indépendante de monétisation publicitaire.  Qwarry a choisi l’offre de curation de Smart pour créer des produits médias enrichis  par sa donnée sémantique, en combinaison [...]

4D, a division of Silverbullet, introduced 4D Outcomes, the first contextual solution that surfaces insights and recommendations through real-time data. By using the most advanced data science algorithms and machine learning, marketers are able to identify and target the right [...]

As part of Digiseg’s goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie and ID free audiences in Japan and South Korea.    With these two countries, Digiseg’s cookieless audience data is now available in six APAC countries: Hong Kong, Singapore, [...]

Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, and ID5, the market-leading identity solution provider, announce an industry-first cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity [...]