Cookie deprecation has once again been kicked down the road. So how are the industry preparing for the drawn-out demise? Is privacy still a priority? John Still asks an expert panel. So, cookie deprecation is no longer imminent. When Google announced [...]

Prisma Media Solutions is a pioneer in the exploration of third-party cookie-free solutions. For 2 years, our teams have been testing the main alternatives to the end of third-party cookies, including ID5, UTIQ, EUID, RampID, and First-id, in order to [...]

Invibes Advertising (Invibes), ein internationales Technologieunternehmen, das sich auf Innovationen im Bereich der digitalen Werbung spezialisiert hat, setzt mit seiner innovativen Invibes Handshake API zur Ergänzung seiner Hash-E-Mail-Lösung auf eine Zukunft ohne Cookies.  Obwohl Google die Einstellung der Cookies von Drittanbietern [...]

Invibes Advertising (Invibes), société technologique internationale spécialisée dans l’innovation publicitaire digitale, se tourne vers le futur sans cookies avec son API novatrice Invibes Handshake qui complète sa technologie d’emails hashés. Bien que Google ait une nouvelle fois reporté la suppression progressive [...]

Invibes Advertising (Invibes) an international technology company specialising in digital advertising innovation, embraces the cookieless future with its innovative Invibes Handshake API to complement its hashed email solution.  Although Google has once again deferred the phase-out of third-party cookies in Chrome, [...]

The long-awaited “cookie-pocalypse” has been delayed. Again. Harry Menear takes a took at the challenges and opportunities for the ad industry. Google announced on April 25th that it would be holding off on the deprecation of third-party cookies on Chrome due [...]

Cookieless curation AI-powered programmatic platform Onetag today (May 7th, 2024) announces the appointment of Mabroor Ahmad as sales director, supply, alongside key global and US hires, as it continues to lead the charge in smart programmatic technology that identifies the [...]

Cookieless curation platform Onetag has bolstered its senior global team with four new hires, as it forges forward with its vision of smart programmatic technology that focuses on finding the best quality placements in the open internet.  Harry Charalambous joins Onetag [...]

This week on The Stack: Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World  It has been a big week of news in the world of ad tech. Shaking up the advertising ecosystem once [...]

Following the ongoing speculation over whether Google’s third-party cookie deprecation would go ahead as planned in the final quarter of 2024, we’ve arrived at the outcome many of us had been expecting. For the third time now, Google has delayed [...]