Dynamic, unique, and going through a period of immense growth, we’ve got our eye on ad tech trends shaping a region renowned for its affinity towards the innovative. We caught up with Josif Zanich, managing director APAC, Nexxen, ahead of [...]

An overly convoluted programmatic supply chain means that both publishers and advertisers are looking for more refined ways of buying and selling ads. We take a look at curation as a viable solution, a programmatic tool that is a win-win [...]

LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced an expanded partnership with Pinterest (NYSE: PINS), the visual inspiration platform, to offer a better global integration for advertisers to reach their audiences on Pinterest’s platform globally. Through the partnership, marketers [...]

RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (August 8th, 2023) announces the appointment of Ed Maumbe as strategic growth manager. Ed will identify and lead development of business opportunities and key partnerships [...]

Verve Group today (July 26th, 2023) announces that Match2One – its easy-to-use self-service advertising platform for businesses within e-commerce, financial trading and fintech, and iGaming – has embedded Verve Group’s Moments.AI contextual advertising technology into its platform.  With Moments.AI, Match2One customers [...]

RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (July 26th, 2023) announces its UK launch. Founded by two entrepreneurs, Steph Hallam and Thomas Ives, the company already has an impressive roster of clients, [...]

Adlook, a next-generation brand growth platform, is proud to announce that it has become the first Demand Side Platform (DSP) to incorporate Chrome’s newly released Protected Audience API (PAAPI), cementing Adlook’s position as a next-generation brand growth platform. The move [...]

Equativ, an independent advertising monetisation platform, and first-id, a cross-publisher first-party identification solution, have entered into a partnership to help publishers and advertisers better monetise their audience in a post-cookie world. The alternative to third-party cookies - In anticipation of this [...]

Adform, the global programmatic platform, today (June 28th, 2023) announces the results of a PwC-tested campaign that increased unique impressions by 275% in Safari and Firefox (versus Chrome and other browsers where third-party cookies still play a key role), demonstrating [...]

Today (21st June), RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome [...]