Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, has announced that Google has authorised use of the Lotame Panorama ID within its supply-side platform (SSP).   With these integrations and multiple data partners supporting [...]

In this Q&A written exclusively for ExchangeWire, Carl White, CEO & co-founder of Nano Interactive, discusses identity-free targeting, how it can benefit advertisers and publishers, and what its future could look like in a post-cookie world.   What are the core benefits [...]

In this contributed article written exclusively for ExchangeWire, Marc Fanelli, chief operating officer at Eyeota, discusses how the ad tech industry can go further than simply solving for third-party cookie deprecation. Google’s planned deprecation of third-party cookies has garnered no shortage [...]

Coinciding with ATS Madrid 2022, ExchangeWire speaks to Mario Torija, managing director Spain, Index Exchange, to discuss the current state of play in the Spanish advertising landscape, and how the ecosystem is set to evolve in the coming years. How is [...]

On the eve of ATS Madrid 2022, Mario Torija, managing director Spain, Index Exchange, outlines how rebuilding consumer trust and industry-wide collaboration can unlock addressability in the post-cookie ecosystem. The journey towards addressability in a post-cookie world won’t necessarily be an [...]

ID5, the market leading identity solution provider, announced today that it is the first identity provider in the industry to receive certification from Neutronian. The certification confirms that its privacy-first IdentityCloud suite, incorporating both cookieless and cookie-based identity solutions, meets [...]

Ahead of ATS Madrid 2022, Airey Baringer, senior director, product management, privacy at TripleLift, outlines how, much like IT versus the millennium bug, the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. The cookie apocalypse is [...]

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today (4th May) reported that buying of high-quality, third-party audience data increased 40% in EMEA and 25% globally from 2020 to 2021. The data was [...]

Ahead of ATS Madrid 2022, Julie Vuibert, Senior Customer Success Manager at Permutive, discusses how advertisers can adapt to the deprecation of third-party cookies, the role of consented data in the post-cookie landscape, and the benefits of cohort-based targeting.    How prepared do you believe advertisers [...]

Running since 2019, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising operations teams across the globe. Aimed at giving a voice to an important group of specialists in an underrepresented facet of the [...]