This week on The Stack: Google’s Cookie U-Turn; Latest Company Earnings; Amazon Prime Day Breaks Records; Today’s MadTech Daily Podcast  The biggest industry news this week was, of course, Google’s cookie U-turn. Google announced that finally, it will not be deprecating [...]

First, we had the delay. Then, the abandonment. On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (July 25th, 2024) a partnership with MetaRouter, the trailblazer in server-side tag management and real-time event management. The partnership [...]

After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, Google has abandoned its deprecation plan for Chrome. Surprising? We’ll let you be the judge [...]

On today’s news digest: Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to Meet Clean Power Targets  Putting an end to years of limbo for the advertising industry, Google has decided to abandon its [...]

AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [...]

AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad en vídeo digital, ha implementado importantes actualizaciones de funciones en sus productos estrella. El anuncio oficial destaca mejoras cruciales en el servidor de publicidad en vídeo, incluidas las opciones ampliadas de integración [...]

In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q2 2024. What’s been making waves since April? Q2 2024 started with a bang, albeit one that we’d all expected to arrive [...]

This week on The Stack: Industry Draws Conclusions on Privacy Sandbox; Meta In Breach of DMA; Today's MadTech Daily Podcast   Analyses regarding Privacy Sandbox made quite a splash in our digest news this week. The IAB Tech Lab released its [...]

On today’s news digest: Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs  Amid the AI boom, Google’s greenhouse gas emissions are rapidly rising. According to the tech titan’s latest Environmental Report, [...]