smartclip, the ad tech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: the Conseil d’Etat upholds a €100m fine against Google; Sony to buy Bungie in a deal worth USD$3.6bn; [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Huobi Global have launched their Lunar New Year campaign to encourage the development of the metaverse; Attorney General [...]

In today's ExchangeWire news digest: Google scrap plans to launch FLoC, alternatively promoting a new cookie replacement Topics; Shein are reportedly reviving plans to go public after abandoning initial developments last year; and Koji have raised USD$20m (~£14.8m) in a [...]

In this Q&A written exclusively for ExchangeWire, Laurie Wright, chief strategy officer at 59A, discusses how the use of technology solutions is set to evolve following the deprecation of identifiers, including how non-audience-tied signals can be used to bridge the [...]

In this contributed article, Chris Hogg, EMEA managing director at Lotame, outlines both the advantages and challenges to participants across the advertising ecosystem in adopting identity solutions in the wake of third-party cookie deprecation. At the start of 2021, in our [...]

In this Q&A with ExchangeWire, Suzy Ley, EMEA marketing lead at Zefr, discusses how brand suitability strategies need to align in the post-cookie ecosystem, and how techniques should evolve to protect video content for brands and consumers. How is the upcoming [...]

In the ninth article in ExchangeWire's 2022 Predictions Series, industry experts discuss the future of measurement and attribution, considering how the impending demise of third-party cookies will affect the industry.   The focus for 2022 will be testing The death of the cookie [...]

GumGum, a global media and technology leader, specialising in contextual intelligence, announced the acquisition of Playground xyz, a global attention based advertising platform. The transaction was done using a mix of cash and stock and will be immediately accretive. [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: The FTC have sued to block Nvidia's acquisition of Arm; a new report published by Ebiquity shows that websites [...]