The removal of third-party cookies is set for early 2022. District M has launched an infographic that explores how to get ready for a world without cookies. This change, announced by Google, is scheduled for early 2022 and will impact [...]

The dominance of the world’s biggest tech firms has become an issue that is impossible to ignore. Posing threats to innovation, competition, and even democracy, the Big Four (Google, Amazon, Apple, and Facebook) and their peers are under keener scrutiny [...]

With the transition to the latest version of IAB Europe's Transparency Consent Framework (TCF v2.0) now complete, some are optimistic that a new era of digital marketing is fast approaching. However, with user data still playing an integral part in [...]

GumGum today published a case study indicating that digital advertising campaigns that employ contextual targeting are more cost efficient than behaviourally targeted campaigns. The study, sponsored in partnership with Dentsu Aegis Network and conducted by an independent third-party researcher, also found [...]

Times are changing for digital advertising - after a series of scandals and investigations, regulators and consumers are more conscious than ever of the power of personal data. Advertisers have already been gearing up to deal with impending changes to [...]

With the sun rapidly setting on third-party cookies, a persistent global pandemic, and social and political unrest around the world, there has never been more pressure on brands to ensure that their advertising is not just accurate, but relevant and [...]

Silverbullet Data Services Group (Silverbullet), a data-smart marketing services and product provider, has launched 4D, the group’s contextual intelligence and brand suitability product, with the mission to help marketers and advertisers deliver faster and smarter marketing capability following the impending [...]

In today's ExchangeWire news digest: IAB Tech Lab announces it will close its cookie-sharing platform, DigiTrust, by the end of July; Apple faces fresh backlash after blocking competitor email app Hey, insisting that it should get commission from any subscriptions [...]

Illuma Technology, the British independent contextual AI specialist, has expanded into the US with the appointment of New York-based Kevin McElroy as chief revenue officer. Kevin is former SVP North America of Grapeshot, the contextual ad tech company which was [...]

With concerns surrounding data and privacy showing little sign of quieting, the pressure for advertisers to comply with legislation is as prevalent as ever. Elie Kanaan (pictured below), chief strategy & marketing officer at Ogury, writes exclusively for ExchangeWire about [...]