AdInMo & NumberEight Partner to Advance Mobile In-Game Advertising Addressability
InGamePlay brand advertising platform, AdInMo, and on-device contextual intelligence platform NumberEight have announced their partnership to drive privacy-first personalisation for in-game advertising. AdInMo’s InGamePlay brand advertising platform enables immersive brand experiences, where ads are seamlessly integrated directly into gameplay and do [...]
Microsoft Pledges to Play Fair to Secure Activision Deal; TikTok Doubles Ad Spend
In today's ExchangeWire news digest: Microsoft pledges to play fair to secure USD $75bn (£55bn) Activision deal; AdTech consolidation reaches 29%, as TikTok doubles ad spend; and IDG Comms purchases Selling Simplified. Microsoft Promises to Play Fair to Secure Activision Deal Microsoft has pledged open [...]
smartclip Launches New Audience-Based Ad Solution for Privacy-Safe and ID-Free Targeting
smartclip, the ad tech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online [...]
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