Seedtag, the leading contextual advertising company, has announced the hiring of Kenneth López Triquell as its new global head of performance. Triquell's appointment falls under Seedtag’s strategy to drive success in the execution of performance campaigns and he will be [...]

ID5, the market-leading identity provider for digital advertising, today released its 2022 State of the Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation [...]

In this exclusive Q&A, Steve Broadhead, VP sales, Unruly, discusses the key opportunities CTV presents for both marketers and consumers, how CTV deviates from linear TV, and how brands can utilise a creative approach to both achieve and measure success. What [...]

From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem.  Crucially, the increasing prevalence [...]

In this exclusive Q&A, Tanya Field, co-founder and CPO of Novatiq, discusses how ad infrastructure is changing as the industry shifts towards first-party data, with a particular focus on MENA.  The region is considered to be in the midst of a [...]

Following ATS Singapore 2022, Narayan Murthy Ivaturi, director, sales, Southeast Asia, InMobi, details the rise of contextual targeting and outlines four key considerations marketers need to take to effectively leverage it. The past few years have seen discussions around data privacy [...]

The ad tech industry is facing an ultimatum: cling to an old world doomed to disappear, or look for a more fitting alternative to its current model. In this article, Ossie Bayram, UK country director at Ogury, goes over the [...]

Ad tech’s worst-kept secret was finally confirmed last week; Google’s deprecation of the third-party cookie has been postponed. Again. Google was originally planning to get rid of third-party cookies in its Chrome browser by 2022, but after an initial delay to [...]

In this exclusive article ahead of ATS Singapore 2022, Henry Shelley, general manager, APAC at TripleLift, outlines four steps advertisers can take to prepare for the post-cookie landscape. While the deadline for Google’s phasing out of third-party cookies has been extended [...]

In the fourth article in the ExchangeWire RetailMediaHub, we explore how retail media is reshaping the relationship between retailers and their customers, the opportunity within the medium for retailers, and how technology can be used to help realise this potential. Opportunities [...]