In today's ExchangeWire news digest: Google reaches out to DSPs to begin testing its new Privacy Sandbox; Buzzfeed is axing its news operations in the UK and Australia; and Dentsu Aegis Network creates unified global creative agency Dentsumcgarrybowen.   Google begins trialling [...]

Video ad tech company Unruly has released new research on consumers' emotional responses to TV as ad campaigns. The study found that ITV’s “Apart. But Never Alone” is the most moving Coronavirus campaign in the UK (so far), attracting the [...]

In today's ExchangeWire news digest: Spikes Asia announces it's cancelling this year's festival as Coronavirus persists; The Drum announces the nominees for its 2020 Rose Awards; and an IAS survey finds that online content consumption is changing amidst the pandemic. Spikes [...]

In today's ExchangeWire news digest: Google and Twitter reverse corona virus ad ban; Rakuten Advertising appoints Dentsu Aegis Network's Stuart McLennan as its APAC senior vice president; and Screen Australia and SBS have announced the winners of their joint Online [...]

Writing exclusively for ExchangeWire, Jon Goulding (pictured below), CEO at Atomic, discusses the future of creative agencies, the role of data in long-term success, and the coordination of strategic and creative teams. There are lots of people out there saying there [...]

Writing exclusively for ExchangeWire, Yasin Dabhelia (pictured below), senior partnerships manager at A Million Ads, discusses how creativity should not be ignored in shaping effective and dynamic programmatic advertising in the chaotic 'post-cookie-pocalypse' landscape. In an industry filled with what seems [...]

Serving effective ads which simultaneously enhance viewer experience is a perennial goal of the advertising industry, however in tough times it is often the bottom line that receives all the focus, shuffling consumers down the pecking order. This in turn [...]

Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals [...]

In their latest piece with ExchangeWire, the IAB’s Display and Data Steering Group – in particular PubMatic, Zenith, and Rubicon Project – discuss the latest trends and why innovation is so important for both consumers and brands. ExchangeWire: What are the [...]

Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the gameplay experience it offers. Yes... there are a lot of tech buzzwords in that opening line. We'd only need to throw [...]