In a challenging market, where almost a fifth of retailers are issuing profit warnings, marketers need to extract maximum performance from every penny of their advertising budgets. In this piece for RetailTechNews, Ally Stuart, managing director EMEA, Sharethrough, outlines that, to [...]

With Advertising Week Europe 2018 leaving a lot of talking points for the industry to think about, ExchangeWire took the opportunity to ask attendants Media iQ, Mindshare, Tug, and Impact for their take on themes and trends of AWE 2018. [...]

A few years ago, the relationship (or lack thereof) between programmatic and creativity was one of the hot topics of digital advertising, as programmatic advertising started its steady rise. With recent, greater challenges having taken the fore, the creative-versus-programmatic debate [...]

In this industry byliner, RTB House's Asia-Pacific managing director Jakub Ratajczak outlines three key trends that will see publishers band together and more bidding options emerge. Programmatic was originally developed as a practical tool for selling leftover inventory, but it has [...]

China can offer brands, especially in retail, tremendous returns, but enjoying the market's richness in scale and potential will require advertisers to know local nuances and consumer preferences. These, for instance, will include the need to integrate QR codes into [...]

The process of media buying has changed enormously over time, moving from a simple demographic approach to today’s data-rich, AI-infused programmatic buying. As agencies and brands have gained a deeper understanding of how to use data, their ability to deliver [...]

There was much to be said for the state of the Cannes Lions annual Festival of Creativity last year. One person who was particularly vocal about it – specifically, the lack of recognition for digital innovation in the Digital Outdoor [...]

The advertising industry as a whole has always understood the importance of an ideal user experience, not just to get the consumer’s attention, but the seamlessness needed to make it so ads are less of an intrusion. Writing exclusively for [...]

Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020 and betting on Asia-Pacific as a key growth engine. It also is touting its commitment to transparency as a market [...]

With so much focus on data and technology, it seems the digital advertising industry may have forgotten how to be creative. Writing exclusively for ExchangeWire, Eric Visser, founder and CEO, JustPremium, argues that the future of digital lies in new [...]