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  • Shifting Perspective: Using Data to Back Up Creative

    With the sheer amount of data available to advertisers, and programmatic making up 80% of all digital display advertising spend (IAB/PwC 2018 Digital Adspend study), it is easy to lose sight of the digital advertising consumer experience. The IAB Display [...]

  • Bladerunner or Run of the Mill? The Evolution of Out-of-Home Advertising

    At the Cannes Lions festival last week, Clear Channel International brought together experts from across the advertising ecosystem to discuss the future of out-of-home advertising and its evolution from broadcast to narrowcast. ExchangeWire’s Ciaran O’Kane moderated the discussion between Donna Vieira, [...]

  • How to Stay Ahead of the Personalisation Game

    Data-driven personalisation is the key to conversion – yet most consumers continue to complain about being targeted with irrelevant ads. So, how can brands tailor and target their campaigns successfully to create a better customer experience? John Nardone (pictured below), CEO, Flashtalking, [...]

  • Waking the Sleeping Giants for Mobile Opportunities: Q&A with Itamar Benedy, CEO, Glispa

    Mobile continues to drive programmatic growth, reaching record highs in 2017 – and promising outlooks for the future. That makes it more important than ever to get attribution and measurement right, says Itamar Benedy (pictured below), CEO, Glispa. In this Q&A [...]

  • Playable Ads Need Emphasis on Creative & Technical Design: Q&A with Jeff Marshall, CrossInstall

    Arguably, one of the most crucial aspects of performance advertising for in-app gaming is creative. From leveraging the correct ad format – depending on your user acquisition, retention, and reactivation strategies – to multivariate testing of creative across those different [...]

  • Successful Audience Modelling: Retail Data as a Catalyst for Creativity

    In this piece, Lars Engelbrecht, director, ad operations and solutions, Retail Media Group (pictured below), tells RetailTechNews how advertisers have increasingly come to understand that it generally makes little sense to roll out campaigns using a scattershot approach. Pure branding [...]

  • Upper vs Lower Funnel: What Native Advertising Can Do for Retail Performance

    In a challenging market, where almost a fifth of retailers are issuing profit warnings, marketers need to extract maximum performance from every penny of their advertising budgets. In this piece for RetailTechNews, Ally Stuart, managing director EMEA, Sharethrough, outlines that, to [...]

  • AdWeek Europe 2018: Industry Responds

    With Advertising Week Europe 2018 leaving a lot of talking points for the industry to think about, ExchangeWire took the opportunity to ask attendants Media iQ, Mindshare, Tug, and Impact for their take on themes and trends of AWE 2018. [...]

  • 97% of Targeting Strategies Have No Targeted Creative: Q&A with Oli Marlow Thomas, Ad-Lib Digital

    A few years ago, the relationship (or lack thereof) between programmatic and creativity was one of the hot topics of digital advertising, as programmatic advertising started its steady rise. With recent, greater challenges having taken the fore, the creative-versus-programmatic debate [...]

  • APAC Programmatic to Go For Co-Ops & More Bidding Options

    In this industry byliner, RTB House's Asia-Pacific managing director Jakub Ratajczak outlines three key trends that will see publishers band together and more bidding options emerge. Programmatic was originally developed as a practical tool for selling leftover inventory, but it has [...]