Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (June 28th, 2024) that the company has been selected as the primary ad serving and dynamic creative optimisation (DCO) [...]

Amplified Intelligence, the most trusted source for accurate attention measurement, has released an in-depth evaluation of attention paid to ads on linear TV and BVOD (broadcast video on demand). Conducted in partnership with Ireland’s premier research consultancy provider, RED C [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (November 13th, 2023) that its Flight Control platform is now a licensed measurement enablement destination on LiveRamp, the leading [...]

Dom Kozak, head of programmatic, JCDecaux UK, delves into all things programmatic DOOH and attention, including metrics associated with pDOOH, and advancements of omnichannel strategies. How does attention serve as a metric in evaluating the effectiveness of pDOOH, and what is [...]

Digital ad tech company illumin (formerly AcuityAds) and leading digital out-of-home (DOOH) ad tech developer Broadsign announced today (August 3rd, 2023) that they have teamed up to integrate the Broadsign supply-side-platform (SSP) with illumin’s journey advertising platform. The collaboration makes the [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel SaaS campaign activation platform, has been named to AdExchanger’s 2023 Top 50 Programmatic Power Players List. The list serves as a guide to the [...]

Today, (January 25th, 2023) CM Group CEO Wellford Dillard introduced Marigold, which brings together the company’s global, cross-channel email and martech solutions, technologies, and services under one brand.  Marigold’s offerings are united by a singular mission and focus: to deliver world-class [...]

In today's ExchangeWire news digest: Alphabet reports slower growth than anticipated as YouTube struggles against competition; the EU warns Twitter must follow content moderation laws as a new Digital Services Act is agreed; and GroupM announces a series of mergers [...]

Cheetah Digital, a cross-channel relationship management solution provider for the modern marketer, has been named a Strong Performer by The Forrester Wave™: Email Marketing Service Providers report for Q1 2022 Published by independent research firm Forrester, Cheetah Digital’s email marketing solution [...]

Cheetah Digital, a leading cross-channel customer engagement solution provider for the modern marketer, has announced it has strengthened its partnership with Castorama, part of the British DIY group Kingfisher, to rapidly scale its customer loyalty strategy Like many brands, Castorama was [...]