×
  • When Ad Tech Arrived At Ad Week

    'Fragmentation Feeds The Need For Automation', that was pretty much the message here. The mobilisation of consumers, cross-device targeting, wearable tech, these are all key trends at Ad Week Europe currently being hosted in London. Here the ad tech [...]

  • Cross-Device Audience Targeting & Media Buying Opportunities In Germany

    Ahead of next week's Ad Trader Conference in Berlin, Jeff Green, The Trade Desk, CEO and co-founder, share his views on how adoption of programmatic trading in Europe could outpace its uptake in the US.

  • The Practical Strategy of Cross-Screen Advertising

    The rapid adoption of mobile devices - both smartphones and tablet devices - offers advertisers the potential to help escort consumers through a purchase journey like never before. However, as readers of this blog will know, that is much easier said [...]

  • The Rise Of Multi-Screen, And Why ‘Last-Click’ Has To Go

    The consumer shift towards accessing the web on multiple devices, plus the (albeit nascent) emergence of connected TVs, has prompted advertisers to transition towards a more holistic model of campaign optimisation, and addressing how they attribute their media spend. The [...]

  • Why UK Audio Businesses Are Getting Excited About Programmatic

    Kurt Edwards, Talksport, international commercial director, argues that radio's digital renaissance will extend into programmatic, thrusting 'the wireless' into the forefront of the digital revolution. Radio, that great trusted medium, is enjoying a real renaissance amongst western audiences and has never [...]

  • 'How Innovation Leads To Fragmentation In Ad Tech'

    Sue Hunt, Improve Digital, managing director, UK, explains that while innovative ideas and venture, plus eager VCs can enrich the industry, the downside is that such a pairing can result in a perception of need spreading confusion, and potentially restrict [...]

  • Engineering The Mobile Revolution

    With Facebook’s purchase of mobile messaging service WhatsApp for a colossal $19bn announced this week, it’s clear that mobile is crucial to any ad-funded business. However, as the digital economy enters the ‘post-PC era’ in full thrust, ad spend on the [...]

  • How AOL, Google And Yahoo Are Jockeying For Larger Brand Budgets

    The race to woo further lucrative brand advertising budgets to programmatic channels continues to heat up, with Google striking a deal with ComScore to improve real-time campaign measurement data, as the resurgent AOL commits to opening more premium ad inventory [...]

  • How Will Marketers Buy And Sell Media in 2020?

    What will it take to win in 2020? Looking six years into the future of digital media is no easy task, argues Scott Ferber, Videology, CEO. Three years ago, who could have predicted that 40% of all US brands would use [...]

  • How Google’s Latest Financial Filings Presents Both Challenges And Opportunity For Ad Tech

    Google’s recent financial results were nothing short of exceptional, despite reporting decreases in its average cost-per-click- (CPC) it was still able to post double-digit increases in revenues. It takes a special kind of company to do so. There has been a [...]