Japan's ad tech community need to redirect their focus on improving the quality of ad delivery as well as user engagement – both of which are showing signs of deterioration. The digital era, alongside the ability to buy media programmatically, [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with Salesforce to buy Krux and Criteo taking over HookLogic; Guardian launches programmatic audience targeting platform; IPA champions diversity; Optimizely enables campaign experimentation; [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC retailers struggling to deal with consumer data; AU mobile ad spend outpaces TV for first time; [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook [...]

TV marked its 60 years of broadcasting in Australia over this past weekend, celebrating six decades of significant changes from colour to online. In the realm of TV advertising, TubeMogul's Australia and New Zealand managing director, Sam Smith (pictured below), [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to Europe; Optimove receives funding; and Adform and ADmantX partner up. AdBlock [...]

Struggling to evolve into a more agile model based on impressions, publishers in Asia-Pacific have farmed out the responsibility of increasing yield to intermediaries. As a result, many have lost valuable insight into their own businesses. At the same time, legacy [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and UK; Lotame unlocks data; AOP and The Media Trust partner; Cloud-based SaaS-platform for SourceKnowledge; Adelphic DSP [...]

Cross-device marketing has seen significant development over the past 18 months, with developments in technology resulting in improved measurement, yet greater fragmentation due to the proliferation of devices. Gareth Davies (pictured below), CEO, Adbrain writes exclusively for ExchangeWire about the evolution [...]

High-impact advertising, as the name suggests, is designed to capture user interest by means of interactivity, or just sheer size. Facebook got in on the mobile act, launching Canvas and Undertone recently announced a partnership with them to introduce cross-device [...]