TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (April 15th, 2025) released a comprehensive report titled "100 Years of Television," marking the centennial of television's first public demonstration.  This milestone anniversary commemorates John Logie [...]

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded advertising inventory on LG Channels – LG’s free streaming service available on [...]

In this Q&A, we’re joined by Evelina Bucelyte, Account Director at Nexxen, to discuss the challenges encountered by advertisers as a result of the fragmented connected TV (CTV) ecosystem. She also expands on the role played by context, as well [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced key leadership appointments, reinforcing its commitment to the growing connected TV (CTV) market. As highlighted in its latest earnings call, PubMatic’s CTV revenue more than doubled [...]

Axis, a global programmatic platform, is excited to announce a strategic partnership with StreamKey, a leader in video ad monetisation. This bilateral collaboration expands video supply opportunities for publishers and advertisers, offering premium video formats and enhanced monetisation capabilities across [...]

mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, directly into mediasmart’s Creative Studio, enabling advertisers to create and launch interactive ads seamlessly within the platform. mediasmart clients can access an expanded suite of Nexd-powered creative [...]

Equativ today (March 6th, 2025), announces it has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent operating system for connected TV (CTV). The partnership [...]

We sat down with Mario Diez, Peer39 CEO, to look into what’s on the horizon for connected TV (CTV). Diez discusses the industry’s challenges when it comes to the channel and what we can expect to see over the coming [...]

This week on The Stack: TV developments; today's MadTech Daily A busy week in TV this week, 100 years (plus one month) since John Logie Baird first televised ventriloquist dummies to Selfridges shoppers. Joint industry currency (JIC) Barb announced that it [...]

In today’s ExchangeWire digest: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires T4 and MTV Finland Barb to start reporting YouTube viewing on TV screens Joint industry currency (JIC) Barb has announced that it [...]