DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 14th, 2023), announced the launch of the industry’s first-ever scalable solution to verify viewability on Connected TV (CTV).  This expansion of viewability enables advertisers to measure the [...]

GumGum, a contextual-first, global digital advertising platform, today (February 9th, 2023) announces that it has achieved an additional accreditation from the Media Rating Council (MRC), a US-based nonprofit organisation charged with auditing and accrediting measurement products used by media buyers [...]

Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced Magnite Streaming, a singular supply side platform that merges leading technology from the Magnite CTV and SpotX platforms. Magnite Streaming empowers media owners to maximise the value of their assets [...]

Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has unveiled the next generation of its attentionPLAN® solution. It is the only attention planning tool which covers linear TV, CTV, Socials, YouTube and other major digital platforms. attentionPLAN® has been [...]

Magnite, the world’s largest independent omnichannel sell-side advertising platform, and Criteo, the commerce media company announced a preferred relationship that will enable Criteo’s global retailer partners to leverage connected TV (CTV) through Magnite.  By collaborating, retailers can drive growth by extending [...]

In today's ExchangeWire digest: Google and Meta to lose US digital ad majority; Elon Musk to step down as Twitter CEO; and Nielsen undergoes major reorganisation. Google and Meta to lose US digital ad majority Google and Meta are set to lose [...]

Audigent, the leading data identity, curation, and activation platform,  announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP™ private marketplaces. Advertisers can now activate using the world’s largest [...]

Integral Ad Science, a global leader in digital media quality, today (December 20th, 2022) released its 2023 Industry Pulse Report that found media experts called out declining consumer trust as a top concern with advertising on social media platforms. Despite [...]

VideoElephant, the world’s largest premium video library and distribution network, has continued its expansion with a series of new hires across the Content Acquisition and Business Development teams. Joining the Business Development team to strengthen VideoElephant’s focus on the FAST space [...]

Channel Factory, the global brand suitability platform for YouTube, has announced three key hires within its expanded global leadership team. The three senior hires - senior vice president, global head of product, director of design, and director of analytics and [...]