In this week's MadTech Sketch, Ciarán O'Kane takes on an issue more tangled than a bag of old cables; the non-US addressable TV market. CTV continues to be the mantra for ad tech, as US viewers “cut the cord”. Outside the [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising,  released the H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV [...]

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today (September 29th, 2022) announced the results of its annual ‘Attitudes to Programmatic Advertising Study’. Now in its eighth year, this study has become an industry benchmark [...]

With ATS Singapore 2022 just around the corner, Adele Wieser, regional managing director APAC at Index Exchange, discusses the opportunity CTV provides to strengthen trust and transparency in digital advertising.  The digital media market in Southeast Asia is forecast to be [...]

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their [...]

In today's ExchangeWire news digest: Alibaba loses its top spot across international markets to Taiwan's Shopee; Amazon searches for a senior executive to lead its entertainment division; and Mediaocean purchases Imposium to expand its CTV offerings.   Shopee overtakes Alibaba across international [...]

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the July 2022 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app. The rankings [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released its July 2022 Connected TV (CTV) Ad Fraud Series update to reveal the 30 most-"spoofed" Roku and Amazon Fire TV apps — [...]

CTV is a huge new opportunity across the digital advertising industry and a hot topic as marketers, publishers and ad tech companies seek to capitalise on it. We spoke to Aniview’s CRO Michal Ivry to hear more about the opportunities [...]

In this exclusive interview ahead of ATS Singapore 2022, Adele Wieser, regional managing director, APAC at Index Exchange, discusses the importance and prominence of programmatic, mobile, and CTV in Southeast Asia, and the impact that the deprecation of third-party cookies [...]