Amplified Intelligence Launches the Next Generation of Attention-Based Media Planning
Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has unveiled the next generation of its attentionPLAN® solution. It is the only attention planning tool which covers linear TV, CTV, Socials, YouTube and other major digital platforms. attentionPLAN® has been [...]
Magnite & Criteo Partner to Extend Retailer Audiences into CTV
Magnite, the world’s largest independent omnichannel sell-side advertising platform, and Criteo, the commerce media company announced a preferred relationship that will enable Criteo’s global retailer partners to leverage connected TV (CTV) through Magnite. By collaborating, retailers can drive growth by extending [...]
Audigent Integrates Experian Data & Identity Capabilities into SmartPMP™ Suite
Audigent, the leading data identity, curation, and activation platform, announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP™ private marketplaces. Advertisers can now activate using the world’s largest [...]
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