Following the surge of interest in connected TV (CTV) during the coronavirus pandemic, ExchangeWire speaks to Alexis Wrightson, lead product specialist, EMEA, Quantcast, to discuss the channel’s evolving role in the marketing mix.  What developments need to be made in the [...]

ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with leading mobile data intelligence company, Skyrise. Skyrise helps advertisers, agencies, and media owners to make more informed media choices by providing [...]

VlogBox has partnered with Twin Sisters Digital Media to help distribute their content across top CTV platforms - Roku, Amazon Fire TV, Android TV. Two CTV channels have been developed by VlogBox so far: Twin Sisters Music (a music library) [...]

Equativ, the leading independent ad monetisation platform, today (July 7th, 2022) announces its strategic investment in Nowtilus, the digital video personalisation company that facilitates broadcaster and publisher transitions to digital streaming, featuring, interoperability, flawless ad-delivery, and scale.  After the recent announcement [...]

ExchangeWire’s ATS conference returned to London on 14th and 15th June, bringing together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations and fireside chats, not to mention a world-famous after-party. If you [...]

Following ATS London 2022, Jalal Nasir, CEO of Pixalate, discusses the ad supply ecosystem, how prevalent fraud has become in the mobile and CTV programmatic ad space, and what the future of ad fraud detection could look like.   How prevalent is [...]

In this exclusive interview ahead of ATS London 2022, Sean Galligan, chief revenue officer of Publica, outlines how programmatic television is evolving, how key challenges within the channel can be resolved, and the role of context in CTV. What challenges exist [...]

Today (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ [...]

VlogBox, a top CTV app development, distribution, and monetisation platform for content creators, is now certified by Extreme Reach (ER), a global leader in creative logistics, to support the ER VAST tags. Due to the partnership, VlogBox is now capable of [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, has today (3rd June) released its Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of [...]