Steven Broadhead, MD EMEA at Nexxen discusses the power of ACR data. He examines strategies for its use, and how it can give advertisers an advantage in the evolving TV landscape.  In recent years, the explosion of streaming services has significantly [...]

In this interview, Justin Taylor, managing director UK at Teads, expands on how advertisers can take full advantage of video. He discusses the opportunities presented by outstream video, how advertisers can enhance user experience in video ad placements and the [...]

ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a [...]

News in brief: Disney reports bullish numbers for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political ads within the EU. Disney reports bullish results for streaming and advertising efforts Disney has reported positive numbers for its Disney+ streaming [...]

This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily  It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion [...]

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a phenomenon in nature called carcinisation. Essentially, [...]

News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity. Viant Acquires IRIS.TV California-based programmatic advertising platform Viant Technology has announced the acquisition of CTV content data platform IRIS.TV for an undisclosed [...]

In this Q&A, MIQ’s UK CCO and newly-crowned Ad Tech Personality of the Year, Zuzanna Gierlinska joins us to discuss how marketers can get the best from CTV. What are the key strategies marketers can implement to fully unlock the potential [...]

In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give their thoughts on what curation really offers Recently, discussions around curation have reignited debate, with many critiques missing the point entirely. [...]

News in brief: The Trade Desk posts strong Q3; Youtube enhances creator controls: Spark Foundry release 'Insights Accelerated' report. The Trade Desk posts strong Q3 The Trade Desk reported a strong Q3, with revenue reaching $628 million—surpassing analyst expectations of $619.85 million [...]