smartclip, the ad tech unit of RTL Group, partners with 47 Samurai, a global monetisation agency for programmatic OTT content to market the 47 Samurai portfolio throughout Austria, Denmark, Finland, France, Germany, Italy, Norway, Sweden, and Switzerland 47 Samurai monetises long-form [...]

Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing [...]

Teads, the Global Media Platform, has reported revenue of USD$678m (£517m) for the Fiscal Year ended December 31st, 2021, representing a growth of 25% year-over-year Jeremy Arditi, co-CEO of Teads, commented: “Teads delivered a strong financial performance and continued to innovate [...]

Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, announced that it has acquired TheViewPoint, a Connected TV (CTV) focused SSP and ad-server The two companies' combined technology will facilitate direct relationships [...]

The two most popular channels for advertisers – connected TV and mobile – are affected, with fraudsters stripping measurement provider tags and redirecting them to avoid detection DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data, and [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced the expansion of its EMEA leadership team further solidifying the company’s commitment to providing local market expertise in the region. Hitesh Bhatt has been promoted to [...]

In today's ExchangeWire news digest: Alibaba try to boost investor confidence by increasing their buyback scheme; YouTube announce they will now stream ad-supported TV for US viewers; and BuzzFeed respond to investor concerns with plans to shrink their news division.   Alibaba increase share [...]

Eliza Nevers will serve as chief product officer; Hunter Terry will lead the high-growth CTV channel as the commercial lead, and Chris Hogg will oversee global platform sales Lotame, the only flexible data solutions provider to future proof connectivity and drive [...]

VlogBox, a CTV channel development, content distribution, and monetisation platform that brings together leading content creators, has partnered with Publica, a leading connected TV (CTV) ad server. Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for [...]

PubMatic, an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, today released an industry report titled “The State of Online Video Advertising in Europe”. The report highlights media [...]