Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, announces the launch of a new CTV solution leveraging the power of location intelligence for smarter planning, activation and reporting. Taptap’s [...]

On today’s news digest: US Senate Passes TikTok Bill; X to Venture Into CTV; UK Ad Spend Increased 6.1% in 2023  Finally, the US Senate has passed the bill which will ban TikTok if its China-based parent company, ByteDance, does not [...]

Yahoo Advertising is launching Yahoo Identity Solutions for connected TV (CTV) environments, including Paramount. The move will see Yahoo ConnectID and Next-Gen Solutions products made available for CTV buys through the Yahoo DSP in Australia and Singapore.  It will allow advertisers [...]

On today’s news digest: Google Blocking Links to News Outlets on Search; Taylor Swift Returns to TikTok; Legal Loophole Could Bring Political Ads to UK TV Screens  In protest of a proposed law which would require tech companies in California to [...]

On today’s news digest: WPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad Formats On the keynote stage at Google Cloud Next on Tuesday, Google Cloud and WPP announced a partnership which will involve integrating [...]

Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today (April 9th, 2024) announces the appointment of Robby Kraai as part of the company’s ongoing expansion into CTV. Assuming the role of head [...]

FreeWheel, the global technology platform for the television advertising industry, has today (April 8th, 2024) announced a partnership with Lotame, the technology company that makes data smarter, faster, and easier to use for digital marketers, to expand audience data across [...]

Sixty nine per cent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications. That’s according to a [...]

Adelaide, the leader in attention-based media quality measurement, has expanded its Attention Leaderboard to include Connected TV spotlighting the five streaming platforms with the highest-quality CTV offerings. Adelaide’s Attention Leaderboard is grounded in its omnichannel attention metric, AU, which predicts [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, today (March 13th, 2024) announced the rollout of advanced creative attribution reporting for Connected TV (CTV) campaigns. This expanded measurement solution [...]