Smile Wanted stands out as the only independent curated marketplace in Europe with 5,000 premium domains and 10 billion ad calls per day. Faced with the ecological transition, advertising and big data technologies need to adapt to new environmental restrictions while [...]

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Curation is a hot topic - how will it develop? Curation is the framework for modern programmatic buying and selling. It will enhance existing inventory, [...]

In this exclusive Q&A, Greg Williams, president of Audigent, discusses the development of curation and identity in ad tech, how curation can bring control back to the advertiser, and more. How has the role of curation and identity evolved in [...]

ExchangeWire’s Industry Review will be published in January 2024, as we look at the top trends for an era-defining year. Industry Review is back. These are the eight key pillars that will define media, marketing, and commerce in 2024, globally. We’re [...]

An overly convoluted programmatic supply chain means that both publishers and advertisers are looking for more refined ways of buying and selling ads. We take a look at curation as a viable solution, a programmatic tool that is a win-win [...]

In this week's MadTech Sketch, Ciarán O'Kane takes a look at curation and the opportunities it offers in the current ad tech landscape. Curation is not a new concept in ad tech. Ever since Dr Boris Mouzykantskii developed it for WPP [...]

Adelaide, in collaboration with Microsoft Advertising, is announcing curated marketplaces of high-attention, low-emissions inventory. The new PMPs leverage data from Scope3, an industry leader in supply chain carbon emissions data, and Adelaide, the global leader in attention-based media quality ratings. [...]

Adelaide, in collaboration with Microsoft Advertising, is expanding on their successful launch of high-attention markets last month with high-attention connected TV (CTV) inventory. The new PMPs leverage data from TVision, the company measuring every second of TV and CTV viewer [...]

Smile Wanted, the independent and cookieless curated marketplace, announces a partnership with Minute Media Smile Wanted works with more than 1000 premium sites in France and abroad (Germany, Spain, Italy, Belgium, United Kingdom, United States, Canada, etc.) by offering its publisher [...]

Equativ, the leading independent ad tech platform, and Seedtag, the leader in contextual advertising, announce today (March 21st, 2023) the extension of their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual [...]