Smart AdServer today (15 December) announced the launch of their curation offering, a platform that delivers greater value in the form of curated deals for the digital advertising supply chain. The curation platform streamlines programmatic advertising within the fragmented ecosystem, [...]

In this exclusive interview following ATS London 2021, ExchangeWire speaks to Joe Meehan, EVP principles, IPONWEB, to discuss how media curation can be used by both buyers and sellers to bolster both transparency and ease of media management. What is programmatic [...]