Onetag, the next-generation ad exchange built for buy-side curation, confirms its partnership and technical integration with Utiq, the European ad tech company with a fully consented, privacy-compliant, telco-powered first-party identifier. The collaboration allows Onetag customers in key European markets to activate [...]

Après le succès de l’ouverture de sa filiale canadienne, Axeptio, leader des plateformes de gestion du consentement (CMP), accélère son déploiement à l’international avec l’acquisition d’AdOpt, acteur majeur du marché brésilien. Loin d’être une simple implantation, cette alliance avec AdOpt [...]

Content Ignite, a leader in digital publishing solutions, is excited to unveil Version 2 of its Publisher Health Checks, a powerful tool designed to help publishers maximise website performance, increase revenue, and enhance user experience. This upgraded solution builds on the [...]

AppHarbr by GeoEdge, the global in-app ad security and quality leader, has partnered with Planet Sport, one of the UK’s largest independent sports media companies, to secure and enhance the advertising experience for its 25+ million users. The partnership secures in-app [...]

AdPlayer.Pro, un proveedor internacional de tecnología SaaS de publicidad en vídeo en línea, ha anunciado los resultados del tercer trimestre de 2024 de la empresa, que muestran avances significativos en su funcionalidad principal. Particularmente, entre julio y septiembre de 2024, el [...]

AdPlayer.Pro, an international provider of SaaS-based digital video advertising technology, has announced Q3 2024 company’s results, showcasing significant advancements in its core functionality. Namely, between July and September 2024, the AdPlayer.Pro team concentrated on enhancing its flagship ad-enabled video player solution. [...]

By leveraging GeoEdge’s ad quality service, Yahoo DSP elevates its infrastructure to ensure that ad creatives are secure and free from malware and content risks. As digital advertising faces increasing user experience and safety threats, GeoEdge's protection safeguards against malicious [...]

impact.com, the world’s leading partnership management platform, today (July 30th, 2024) announced the launch of impact.com/advocate, a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers. With custom and highly engaging referral programmes that [...]

L’ultima edizione dei Cannes Lions 2024 ha celebrato creatività, innovazione e le ultime novità dell'advertising e del marketing. Federico Salvitti, VP Growth per gli Stati Uniti di MINT, ha condiviso sei tendenze fondamentali emerse quest’anno. 1. La Fusione di Creatività e [...]

As sport fanbases become more and more global, how can advertising help cater to the hardcore fans across different timezones. Cyril Louis, Global Executive Creative Director, LePub Singapore Giwoun Park, Marketing Director, HEINEKEN Korea discuss the power of sport, and [...]