Even though more sales are taking place online, shoppers have as many questions to ask as when they went in-store. This Q&A with Marie Sagarzazu (pictured below), UK country manager, iAdvize, looks at how conversational marketing tools can fill this gap, and [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: More Than Half of Retailers Not Ready for GDPR; IT Chiefs Admit Their Firms Need Help with AI; and Access to In-Store Mobile Technology [...]

Marketers in China need to consider 'seamless' user experiences and ensure their ads are appropriately designed to meet local market conditions and demands. The fragmented Android app store environment, for instance, means developers need to spend more effort building apps [...]

In this piece for RetailTechNews, Jesse Himsworth (pictured below), vice president of strategy and integrated solutions, Clearlink, discusses why instead of treating online and offline as two totally separate experiences, businesses need to think about them as one continuous experience. [...]