With Asia-Pacific consumers spending more time on their mobile devices, retargeting tools for in-app marketing need to improve and help brands better engage customers. App marketers must to be able to follow the entire user journey from the time the app [...]

In this piece, Grant Coleman, VP and market director, Emarsys UK, tells RetailTechNews how, today, customers enjoy more purchasing options and control than ever before. A shift in the balance of power from brand to customer has triggered a period of [...]

This week, the spotlight is on Alibaba Group's plans to use blockchain to better monitor and manage supply chains, kicking off a pilot in Australia and New Zealand through its Food Trust Framework. The Chinese e-commerce giant said it was working [...]

The change digital technology is driving in retail is there for all to see. However, while some retailers are diving in at the deep end, others are only dipping their toes in the water for now. In this Q&A with [...]

Even though more sales are taking place online, shoppers have as many questions to ask as when they went in-store. This Q&A with Marie Sagarzazu (pictured below), UK country manager, iAdvize, looks at how conversational marketing tools can fill this gap, and [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: More Than Half of Retailers Not Ready for GDPR; IT Chiefs Admit Their Firms Need Help with AI; and Access to In-Store Mobile Technology [...]

Marketers in China need to consider 'seamless' user experiences and ensure their ads are appropriately designed to meet local market conditions and demands. The fragmented Android app store environment, for instance, means developers need to spend more effort building apps [...]

In this piece for RetailTechNews, Jesse Himsworth (pictured below), vice president of strategy and integrated solutions, Clearlink, discusses why instead of treating online and offline as two totally separate experiences, businesses need to think about them as one continuous experience. [...]