Leading user-first media platform Picnic today (January 22nd, 2024) announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage's suitability for effective ad delivery.  Initial tests have demonstrated that PIQ-passing domains achieve 88%* [...]

Integral Ad Science, a leading global media measurement and optimisation platform, today (January 4th, 2024) announced the general availability of its Quality Attention™ measurement product, the first to unify media quality and eye-tracking with machine learning. The new offering provides [...]

Taboola, a global leader in powering recommendations for the open web, announced a partnership with realme, the world’s fastest-growing smartphone brand with a global user base of 160 million. Under the partnership, realme will utilise Taboola News to power recommendations [...]

The departure from third-party tracking and an increased focus on privacy are driving companies to seek new ways of connecting with their audiences. These shifts in the landscape are what inspired Piwik PRO to update its Customer Data Platform (CDP), [...]

Viously, a pioneer in optimised video technology for enhanced web performances, and Toutelatele, a leading television news feed, have joined forces to revolutionise user experience through improved web performance. Since integrating the Viously player, Toutelatele has achieved significant results, including [...]

Silverbullet, the leading boutique customer experience partner, is excited to announce its recent partnership with MetaRouter, the first fully server-side customer data infrastructure, designed for performance, compliance, and control. This unique partnership will deliver an industry-first solution for the privacy-first [...]

Paul Wright, Head of Uber Advertising UK and Ireland, Uber, sits down with ExchangeWire to talk about the constantly evolving customer attention journey, and how brands can stand out amongst the digital noise. The consumer journey is the path that a [...]

Sojern, the leading travel marketing platform, today (July 11th, 2023) announced the acquisition of VenueLytics, the hospitality industry’s most integrated guest experience platform serving independent hotels, resorts, chains, and casinos. Sojern will incorporate VenueLytics’ capabilities to extend the Sojern Travel [...]

Brian Clifton, an industry veteran and data privacy advocate, will assume the role of advisor to the management board to support Piwik PRO in strategic business and product development decisions. The increased demand for actionable data, a boost in focus on [...]

LiveRamp, in collaboration with research company, Censuswide have released findings from a new report investigating the role of data collaboration in understanding audiences.  Amidst the current economic climate, marketers are most concerned about “understanding the whole customer journey” (42%), rising [...]