In this article, Kristina Prokop, CEO and co-founder of Eyeota, analyses marketers' current awareness of the value of first-party data, and how they can realise ad tech's 'new oil' to reach new audiences and deliver high-quality customer experiences. Google’s plans to [...]

In today's ExchangeWire news digest: the FCC makes $80bn in its Band-C 5G airwaves auction; nearly a third of the IMAA's members report that they have financially recovered from COVID-19; and Garnter predicts that 80% of customer services companies will [...]

Lifesight, a customer intelligence company, officially launched its brand new customer intelligence platform globally today. With the current crisis affecting millions of businesses globally, there is a huge demand for accurate and fresh consumer data that can help businesses understand [...]

Customer intelligence platform (CIP) Zeotap announced today an oversubscribed USD $42m (£33.3m) Series C round following 431% growth in revenue run rate in the previous accounting year. The new funding reflects Zeotap’s achievements in building a leading platform that enables brands [...]

Sojern, a leading provider of digital travel marketing solutions, today (13th May) launched a new interactive dashboard providing real-time COVID-19 travel insights. These insights will empower Sojern’s customers, partners and industry leaders to forecast travel demand and make informed decisions [...]

Zeotap, a leading customer intelligence platform, has announced that it has been included in the 2020 Cool Vendors In Advertising Report 1 by Gartner. “We consider our recognition as confirmation of our mission to empower companies to unlock the power of [...]

Today [15h April], Zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries. According [...]

Channel Factory, a global technology platform that maximises both performance efficiency and brand suitability for advertisers on YouTube, today [15th April] announced the results of a new survey that shows that people are flocking to YouTube for uplifting and mood [...]

A study by video ad tech company Unruly reveals COVID-19 is reshaping consumer content consumption, spending habits and advertising preferences; only 5% think brands should pause their advertising; and 35% want ads to make them feel warm or happy. "Keep on [...]

Integral Ad Science (IAS) ran a rapid response online survey to determine consumer perceptions concerning coronavirus content. This insight provides context for marketers looking to understand if and how consumers are changing their online content consumption habits, and what brands [...]