Retailers looking to understand why customers choose not to purchase certain products should analyse in-store data to identify potential association and tap analytics to complement their own experience. Consumers today have more options and means to get what they need, so [...]

Perplexed by the lack of a single global view of its available space inventory, Radisson Hotel Group began drawing the blueprint for a fully integrated unified technology platform that it says will create "memorable experiences and personalised touches". Dubbed 'EMMA', the [...]

Why is engaging with customers through digital marketing comparable to online dating? Writing exclusively for ExchangeWire, Tom Byrne, SVP agency services, Merkle EMEA, explains that it's all about meaningful relationships. Today’s always-on digital world has affected our lives in a multitude of [...]

Today, using location data as part of ad campaigns is the norm for most retailers – and for good reason. Not only does it enable them to build location-informed audiences, but also to target consumers with the right message, at [...]

TWG Tea is looking to build out an omnichannel e-commerce site with the aim to offer free shipping across all locations; but, in doing so, is cautious about ensuring it continues to be seen as a luxury brand. The Singapore-based [...]

This week, China's top 10 e-commerce players have been unveiled and are expected to account for more than 85% of the country's total online retail sales by year-end, with Alibaba taking pole position. The market leader is expected to grab [...]

Traditional retail has been on a dismal track in Singapore, with stores closing and global brands leaving the market, but the challenge may lie in how retailers really are engaging their customers and if they are tapping the right tools [...]

This week, ride-sharing operator Grab has further expanded its offerings to include grocery delivery as well as unveiled a suite of APIs (application programming interfaces) to allow other companies to integrate their services with Grab's platform. The grocery service, called [...]

With the role of data increasingly important, and access closely guarded, Asia-Pacific e-commerce platforms and retailers want deeper partnerships where there are mutual benefits. For online marketplaces, forming relationships with suppliers already is a top focus to ensure customers have [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want Benefits from Data Sharing; Video Is Key to App Install Success; Seven West Media Integrates Lotame DMP & Telaria SSP; [...]