Après le succès de l’ouverture de sa filiale canadienne, Axeptio, leader des plateformes de gestion du consentement (CMP), accélère son déploiement à l’international avec l’acquisition d’AdOpt, acteur majeur du marché brésilien. Loin d’être une simple implantation, cette alliance avec AdOpt [...]

Following the successful launch of its Canadian subsidiary, Axeptio, a leading European Consent Management Platform (CMP), is accelerating its global expansion with the acquisition of AdOpt, Brazil’s leading consent management provider. More than mere expansion, this acquisition represents a deep [...]

LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the retail media network of the world's largest online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media [...]

In a rapidly evolving digital landscape moving towards a cookieless world, IPM Advertising is at the forefront of advertising innovation by becoming the first Belgian media group to deploy the First-id identification solution, which is already transforming the French market.  This [...]

Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels follow a "Nutrition Label" format, providing marketers, agencies, and data [...]

In our latest quarterly wrap, head of content John Still takes a look at the events that defined Q4 2024, and how ad tech M&A made headlines as the year wrapped up After a fairly tepid few years, the ad tech [...]

Piwik PRO is revolutionising the digital marketing landscape by offering a built-in Customer Data Platform (CDP) as part of its freemium Core plan. This move empowers marketers to better understand and engage their customers — completely free of charge. Previously reserved [...]

News in brief: Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK's Most Downloaded iPhone App Lloyds Ad Banned for Greenwashing An ad from Lloyds Bank has been banned by the Advertising Standards Authority (ASA), the UK’s advertising [...]

In this op-ed, James Heimers, SVP of analytics at RAPP, discusses the investment in artificial intelligence, and what the industry can do to make AI work. The explosive growth in AI investment has been both lauded as transformative and criticised as [...]

Marketers in Singapore have room for improvement in data-led practices amid concerns about signal loss and identity in the advertising landscape, a Yahoo DSP survey revealed.  The survey, part of Yahoo’s Data Maturity Pop Quiz conducted between August and November 2024 [...]