Achieving parity between safeguarding user privacy and ensuring effective ad targeting is a challenge for digital marketers, yet it remains crucial in order to preserve trust and transparency. Could PETs be the answer to all our ad tech privacy prayers? Mined, [...]

Mobile gaming engages one in three smartphone users worldwide, totaling nearly 2 billion people, a staggering number. However, brands have struggled to fully capitalise on game advertising despite the fact that it is a top spending area for performance advertisers. [...]

Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, will be joined by industry leaders on Wednesday, 21st June at 2 pm CEST aboard the JoyMe at Cannes 2023, in an exclusive discussion on the future of AI [...]

In today's ExchangeWire new's digest: Google may be forced to sell off part of its ad tech business; Apple threatens to remove Damus from the App Store over Bitcoin tipping; and a study finds that the majority of APAC consumers [...]

With May marking the fifth anniversary of GDPR, privacy remains a critical issue for the tech industry. The evolution of privacy legislation has shaken integral elements of the ad tech landscape as we know it; prominently, third-party cookies have been [...]

As ATS London 2023 approaches, Luke Fenney, VP addressability EU at LiveRamp, explains why now is the right time for publishers to adjust their data strategies to make the most of audience addressability. It’s hardly a secret that in the [...]

This week: Meta lobbied Irish ministers over data transfers, TikTok stores some creators' information in China... Another eventful week for social media giants began with reports that Meta has lobbied Irish authorities over the transfer of European Facebook users' data to [...]

In today's ExchangeWire news digest: Meta lobbied Irish ministers over data transfers; JioCinema usurps Disney to break streaming world record; and Nvidia announces it is building Israel's most powerful supercomputer. Meta lobbied Irish authorities over EU-US transfers Facebook-parent Meta has reportedly lobbied [...]

Programmatic and data solution experts Crimtan has announced a partnership with Autovia and Haymarket to give car sellers in-depth access to customer car buying intent signals from 2 out of 3 prospective car buyers. This collaboration comes as the 2023 car [...]

PRISA Media, the world's leading Spanish-language media company, has partnered with the leading data collaboration platform, LiveRamp to integrate its Authenticated Traffic Solution (ATS). ATS enables PRISA Media to improve addressability across its media offering with LiveRamp's pseudonymous, people-based identifier, [...]