The departure from third-party tracking and an increased focus on privacy are driving companies to seek new ways of connecting with their audiences. These shifts in the landscape are what inspired Piwik PRO to update its Customer Data Platform (CDP), [...]

Silverbullet, the leading boutique customer experience partner, is excited to announce its recent partnership with MetaRouter, the first fully server-side customer data infrastructure, designed for performance, compliance, and control. This unique partnership will deliver an industry-first solution for the privacy-first [...]

This week: Data privacy regulation reaches a head, China officially enters the AI race, as Google updates its AI protocols... Data privacy discussions dominate this week, as the EU and the US reach an agreement on the transfer of data between [...]

In today's ExchangeWire news digest: the EU-US Data Privacy Framework is approved by the European Commission; Baichuan launches a new large language model; and Roku and Shopify partner to bring shoppable ads to TV. EU-US data transfer agreement given go-ahead The European [...]

In today's ExchangeWire news digest: seven tech giants acquire 'gatekeeper' status under the DMA; Sequoia Capital's China unit sets up an office in Singapore; and Google informs users that public data will be used for AI training. Tech giants gain EU [...]

In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is growing in leaps and bounds, becoming more sophisticated in terms of strategies, [...]

LiveRamp, in collaboration with research company, Censuswide have released findings from a new report investigating the role of data collaboration in understanding audiences.  Amidst the current economic climate, marketers are most concerned about “understanding the whole customer journey” (42%), rising [...]

In today's ExchangeWire news digest: Criteo is issued a revised fine in France for GDPR violations; YouTube internally tests a new gaming feature; and Amazon ups its investment in India to USD$26bn (~£20bn). Criteo fined €40m over user targeting Tech giant Criteo [...]

Since ChatGPT launched last November, interest in artificial intelligence has skyrocketed, with discourse around its potential impact on everything from healthcare to dating. Wherever artificial intelligence is being discussed, however, one overarching theme persists: privacy. AI systems need copious amounts of [...]

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (22nd June 2023) announced an expansion of its quality solutions with Meta to enable media measurement and help maximise advertiser performance on Facebook and Instagram Reels. This [...]