The Wires 2024 shortlist is officially out. There's a lot of competition, and standards have been incredibly high - read on to discover who's made the cut... ExchangeWire's The Wires Awards has become a hallmark event in the ad tech industry. [...]

First-id is a solution for creating deterministic, anonymous, first-party identifiers that enables brands — both media and advertisers — to identify and reconcile all their consented internet users, on all partner sites, regardless of the browser or device used. In [...]

In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data. Advertisers are finding explosive reach and scale by bringing first-party data into the planning and activation of media across the plan. Programmatic is seeing [...]

StackAdapt, a multi-channel programmatic advertising platform, has announced an enhanced partnership with Adsquare, a global leader in location intelligence-driven solutions.  This collaboration introduces the fully integrated StackAdapt Footfall Attribution solution, powered by Adsquare, which enables advertisers worldwide to better understand customer [...]

On today’s news digest: Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership  Google is navigating stormy seas at the moment. It was dealt a significant blow a couple of weeks ago, when US District [...]

Nexxen, a global, flexible, advertising technology platform with deep expertise in data and advanced TV, today (August 21st, 2024) announced a strategic data partnership with The Trade Desk. Providing The Trade Desk’s advertisers access to automatic content recognition (“ACR”) data [...]

Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed at enhancing its models with deterministic behavioural data, ad exposure data, and outcomes. Through this acquisition, John Arts, CEO [...]

In this contributed article, Jack Newman, partner - data and technology, Kinesso, outlines reasons for optimism for data-driven marketing in the wake of Google's stay of execution upon the third-party cookie. "A Pig, a surgeon and a patient walk into a [...]

AUDIENCES, the industry’s answer to data privacy and security first-party data activation, swoops to win a global contract to support Becton Dickinson in driving advertising excellence.   Pharma, life sciences, and medical technology verticals have long had an unmet need, to safely [...]

The UK may have had its first change of ruling party in 14 years, but it appears Brits are far more engaged in the race for the White House. Readership trend data from Taboola reveals Brits were more than four [...]